The Challenge
Shoppers had no structured way to set money aside toward a specific purchase and be rewarded for doing it. For merchants, there was no mechanism that turned a customer's saving intent into a predictable revenue stream, or connected that intent to their brand before the purchase happened.
No plan connecting savings to an intended purchase.
Nothing earned for saving ahead of buying.
Merchants unable to forecast committed customer demand.
Brands meeting the customer only at checkout.
Approach & Solution
smartData built the platform on Node.js, React.js and PostgreSQL with native Android and iOS apps. Users save through scheduled instalments, one-time deposits or transaction round-ups, and a dynamic calculation engine awards cashback against varying contribution patterns, adding it to the savings balance rather than paying it out.
Merchant integration runs through commerce platform plugins, letting users hold branded wallets and deposit directly with participating merchants. Savings can be redeemed against products or transferred between brands, and the whole flow runs bilingually in English and Arabic.
Key Features
Instalments, lump sums or transaction round-ups.
Rewards added to savings, not paid out.
Funds deposited with brands via WooCommerce and Zid plugins.
Full English and Arabic support throughout.
Product Showcase
Final Outcome
Shoppers arrive at a purchase already funded and rewarded for having saved, and merchants gain a channel that captures intent early — turning a future purchase into a tracked commitment rather than a hope.
