The Challenge
Healthcare businesses buying medical products transacted through phone, email and sales representatives — workable at low volume, unworkable as catalogues and order frequency grow. Buyers had no current pricing, no order history to reorder from, and no way to track an order without calling.
Pricing and availability only through a rep.
Past purchases not retrievable for repeat orders.
Tracking an order meant contacting the supplier.
Special items requiring an entirely separate conversation.
Approach & Solution
smartData built the platform with full English and Arabic support, including interface direction, from the outset rather than as a later localisation pass. Guest browsing lets prospective buyers evaluate the catalogue before committing, with registration required only at the point of placing an order.
Payment covers regional gateways and cash on delivery rather than assuming card-only checkout. A special orders flow captures product details, expected price and uploaded documents as a structured request, and address management lets business buyers hold and select between delivery locations.
Key Features
Direction and language built in from the start.
Off-catalogue items captured as a structured request.
Business buyers holding several delivery destinations.
Repeat orders from history, paid by PayTabs, Apple Pay or Google Pay.
Product Showcase
Final Outcome
Buyers browse current pricing, order and track without contacting anyone, and reorder from history rather than rebuilding a request — while suppliers present their full range at a volume phone-based selling could not carry.
